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Genki 元気 Instant Ramen Noodles

  • dennysyh
  • Mar 26, 2019
  • 0 min read

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3 Comments


u5847227
May 15, 2019

Hi Yuhan,

Firstly, id like to give you a bit of praise on the general design of the ramen noodle packaging. It looks really professional and a believable design in the real world. The simple yet elegant design leads me to believe that this is a slightly higher quality than the average 2-minute noodle. It gives off the aura of quality and sophistication, especially with the black background. The floral background on the back of the packaging again helps to boost the status of this brand of noodle packaging. Genki is a word, which more or less translates to energy or health. So naming your brand “Genki” symbolises getting health and energy into the body. This is often the purpose…

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Yixue Zeng
Yixue Zeng
Apr 03, 2019

Hi, Yuhan,


This package is very attractive to me! Simple logo and pattern illustrate the brand and attract the attention of customers. Customers who don't know Japanese may not know the meaning of "Genki", but the traditional tableware and the trademark in the upper left corner tell people that this is a Japanese brand. The bottom packaging clearly illustrates the characteristics of this instant noodles – nutrition. Nutrition is also its biggest competitive advantage. The traditional Japanese pattern and cherry blossom pattern make the whole package look high-level, and such packaging will attractive to white-collars. I believe that the staff at the office will be happy to treat it as a light meal when working overtime.

However, it is important…


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Henry Christian
Henry Christian
Apr 03, 2019

Yuhan,


I really enjoy the packaging of your ramen noodles. The cover the package is very appealing due to the inclusion of the steaming hot ramen with a variety of toppings. This works well with the brand name ‘Genki’, a Japanese term meaning ‘good’. This branding and imagery combination convey that the ramen inside is authentically Japanese and will satisfy your food cravings. Additionally I appreciate the inclusion of the ‘Nutritional Facts’ on the back of the packaging. This gets the consumers attention and points out to them the distinct nutritional benefits of Genki Instant Ramen Noodles in comparison to its competitors. All of this adds value to the brand and is an example of a successful marketing initiative.


One…


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