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Chanel X Dom Perignon

  • dennysyh
  • Apr 24, 2019
  • 0 min read

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1 Comment


Ishana Pilger
Ishana Pilger
Apr 24, 2019

Hi Yuhan

Great job with this Wiki. I like the ad in that it is visually very striking, however, it also leaves me quite confused. In terms of improvements, there are a few suggestions I would make in order to effectively communicate the brand messages.

Firstly, the font does not overly align with the brands in terms of their current image and fonts they use. Dom Perignon has a running writing style font while Chanel is in big bold colours. So while the chalkboard font looks nice and creative, it does not really align with either brands aesthetic, and hence could confuse the collaboration.

Secondly, there are no logos on the ad except for on the bottle which is small…

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